Novartis, which is headquartered in East Hanover, N.J., has launched a separate review for an agency to handle direct-to-consumer work for Diovan, a drug for hypertension, executives close to the situation said.
The pitch is also believed to include a search for an agency to handle marketing to health-care professionals. Contenders could not be confirmed. Billings were uncertain.
A call to a Novartis representative was not immediately returned.