Deutsch Gets Back on J&J Roster with Acuvue

Move Keeps the Business in the Interpublic Family

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Interpublic Group's Deutsch hasn't had a major spot on the Johnson & Johnson roster since its seven-year run on the Tylenol account ended in 2010, but it's getting another shot with Acuvue.

Deutsch assumes the role of Acuvue's lead global agency from sister shop McCann Health, which is part of McCann Worldgroup. McCann will continue to support the account abroad as part of Interpublic's larger relationship with J&J. The contact-lens brand did not hold a review.

Agencies either referred calls to the client or declined to comment. J&J did not respond to a request for comment.

The move keeps the business in the Interpublic family, which arleady houses a number of J&J roster shops such as healthcare groups within McCann, DraftFCB, Lowe , R/GA and UM's J&J-dedicated J3 group, among others.

Alison Lewis, formerly Coca-Cola's head marketer in North America, this month moved to Johnson & Johnson as the first-ever global chief marketing officer of its consumer companies, reporting to Worldwide Chairman Lynn Pendergrass, another outsider who recently came to a unit long headed by J&J veterans. Ms. Pendergrass, a former Hewlett-Packard executive, was named worldwide chairman of J&J's consumer segment in August, replacing Jesse Wu, a longtime J&J executive who became chairman of J&J China. She in turn reports to Sandra Peterson, group worldwide chairman, who came to J&J in December from Bayer.

Acuvue spent $40.8 million on measured media in the U.S. in 2012, making it a top-five spender within J&J, according to the Ad Age DataCenter. However, its media spending decreased 16% from 2011. The pharmaceutical and consumer marketing giant spent a total of $1.65 billion on U.S. advertising in 2012.

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