Online Exclusive: Account Action


Will Continue Talks on a Project Basis

By Published on .

CHICAGO ( -- Molson Coors Brewing Co. has dropped Interpublic Group of Cos.' Deutsch, Marina Del Rey, Calif., from its flagship Coors Light account.

A Coors spokeswoman confirmed Deutsch was no longer an agency of record.

FCB is main agency
The shift leaves Interpublic's Foote Cone & Belding, Chicago, as the main agency on the brand. Carol H. Williams Advertising, Oakland, handles African-American work and Publicis Groupe's Bromley Communications, San Antonio, handles Hispanic advertising.

Moving forward, Coors will "continue to have discussions with Deutsch about how we can leverage their expertise on a project basis" for Coors brands and interactive work, the spokeswoman said.

The agency had worked on Coors' low-carb Aspen Edge brand.

Former CMO
Under former Chief Marketing Officer Ron Askew, Coors Brewing Co. added Deutsch and Havas' Arnold Worldwide, Boston, to its creative roster. Mr. Askew left the company in December. He has been replaced on an interim basis by Lee Buxton, a Coors veteran who came out of retirement.

Arnold was cut from the roster in early 2004 as part of a cost-cutting move.

Sales slump
Coors Light suffered its second-straight down year in 2004.

Coors spent $99 million on Coors Light during the first 10 months of 2004, according to TNS Media Intelligence.

Most Popular