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Deutsch's Nicholson Leaves Newly Merged Interpublic Shop

Creative Chief Had Been Passed Over for Greg DiNoto

By Published on .

Peter Nicholson
Peter Nicholson
NEW YORK (AdAge.com) -- Peter Nicholson, partner and chief creative officer at Deutsch since 2007, has exited the New York agency in the wake of its merger with Interpublic Group of Cos. sibling Lowe in North America.

Prior to Deutsch, Mr. Nicholson served in senior creative roles across the ad industry at shops such as JWT, Publicis and Goodby Silverstein & Partners. At JWT, he snagged creative awards for clients including Cadbury and JetBlue, and his trophy case includes Cannes Lions, Effies, One Show Pencils and British D&AD's.

When Mr. Nicholson arrived at Deutsch in February 2007, the agency's top exec Val DiFebo said, "His passion for breakthrough, business-building work is evident, and we had an immediate chemistry that's rare in this industry."

Last week it was announced that neither Mr. Nicholson nor Mark Wnek, chairman-chief creative officer at Lowe, New York, would lead the creative department of the combined Lowe and Deutsch agency, now known as Deutsch Inc., a Lowe & Partners Co. That honor went to former Deutsch creative Greg DiNoto. Mr. DiNoto is shuttering his New York shop to take on the new post, effective next month.

Ms. DiFebo confirmed that Mr. Nicholson has been relinquished of his responsibilities and said Mr. DiNoto has "got the right mix of the Deutsch DNA and creative leadership the agency needs going forward."

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