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Deutsch Regains Media Duties for Sports Authority

Shop Will Also Handle Public Relations With Interpublic Sibling MWW

By Published on .

NEW YORK (AdAge.com) -- Deutsch, New York, will once again manage the media-planning and -buying duties for retailer Sports Authority, the Interpublic Group of Cos. agency said.

The account will be handled by Deutsch's full-service media division, DeutschMedia. The agency first worked on the business from mid-2005 to 2007. DeVito/Verdi had handled the account since 2007.

In addition, the Englewood, Colo.-based retailer has also handed Deutsch its public-relations assignment. MWWGroup@Deutsch, a partnership between the agency and Interpublic sibling PR shop MWW Group, will handle that work.

Sports Authority, which awarded the account to DeutschMedia without a review, spent $48 million on U.S. measured media in 2007, according to TNS Media Intelligence.

Sports Authority operates 454 stores in 45 states.
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