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DEVITO/VERDI LANDS $30 MILLION HOTWIRE ACCOUNT

DiMassimo Was Incumbent for Travel Web Site

Published on .

NEW YORK (AdAge.com) -- Discount travel Web site Hotwire said it assigned its advertising account to independent shop DeVito/Verdi, New York,
Related Stories:
TRAVEL SITE HOTWIRE TALKING TO AGENCIES
Incumbent Is DiMassimo Brand Advertising
after a review.

Spending was estimated at $30 million.

Other contenders were Publicis Groupe's Publicis & Hal Riney, San Francisco, and Fallon, Minneapolis.

DiMassimo Brand Advertising, New York, was the incumbent.

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