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Beat Out Meyer Wallis, Doner and Grey Worldwide

By Published on .

SAN FRANCISCO (AdAge.com) -- Discount retailer Meijer has awarded its advertising account to the DeVito/Verdi agency of New York, according to executives familiar with the situation.

The Grand Rapids, Mich., company spent $31.2 million on advertising in 2002, according to Taylor Nelson Sofres' CMR. According to the original request for proposals sent to agencies, billings for the project were estimated at $46 million.

156 stores
Meijer, a privately held company with a strong reputation in the retail world for its Wal-Mart-like approach to retail, has 156 general merchandise and food stores in five states.

Incumbent Meyer Wallis of Milwaukee; Doner of Southfield, Mich.; and Grey Global Group's Grey Worldwide of New York were also vying for the account.

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