Film directors of ads for Always, Guinness, Apple, Facbook and Nike have made the list of nominees for the Directors Guild of America's 2014 honor for Outstanding Directorial Achievement in Commercials.
Nicolai Fuglsig of MJZ earned his second nomination, for his work on "Waiting" for FEMA out of Deutsch, New York and Guinness' "Sapeurs" out of AMV BBDO, which followed a group of real-life dapper gents from the Republic of Congo. Mr. Fuglsig previously won the honor in 2007.
Photographer/director Lauren Greenfield of Chelsea Pictures earned recognition for her work on the much-talked-about film for Always, out of Leo Burnett, Chicago, that questioned the pejorative connotations of the phrase "Like a Girl." Ms. Greenfield previously earned a DGA honor in the Documentary category in 2012 for her film "Queen of Versailles."
Veteran director Noam Murro of Biscuit Filmworks earned his eighth DGA nomination this year, for Dodge "Ahead of Their Time," via Wieden & Kennedy, Portland, Ore., and for Guinness' "Empty Chair," out of BBDO, New York. The latter, seen below, tells an emotional homecoming tale through a solitary glass of the brew. Mr. Murro previously won the DGA commercials honor twice, in 2011 and 2004.
Newcomers to the nominee list include Emmett and Brendan Malloy, aka The Malloys, of HSI Films. They were selected for their work on
Katina Hubbard and Daniel Mercadante, aka "The Mercadantes," made the list for their direction on a pair of feel-good spots for Facebook, "Big Sister" and "We Are Not Alone" created out of Wieden & Kennedy, Portland, and the Dicks Sporting Goods ad "Sports Matter" via Anomaly. The spots were produced out of Epoch, but The Mercadantes are now repped out of Park Pictures.