DIAL SELECTS BBDO FOR AD ACCOUNT

Work Estimated at $25 Million

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CHICAGO (AdAge.com) -- Henkel's Dial Corp. today named Omnicom Group's BBDO, Chicago, to handle advertising for its home, laundry and personal care products.

Spending is estimated as high as $25 million.

Henkel launched a review in late 2004 after Omnicom's GSD&M, Austin, Texas, resigned the account. A spokesman said the agency and marketer had "headed in different directions" since Henkel bought Dial in early 2004.

Media services are handled by Omnicom's OMD.