NEW YORK (AdAge.com) -- Dr Pepper Snapple Group has shifted creative duties for another beverage brand -- Diet Dr. Pepper -- to Deutsch, Los Angeles, executives familiar with the matter said. The shift came without a review.
WPP Group's Y&R, San Francisco, was the incumbent shop. A longtime roster agency for Cadbury Schweppes, which spun off its beverage portfolio to create the Dr Pepper Snapple Group, Y&R continues to work with brands such as 7UP and Sunkist.
This is the third time this year Interpublic Group of Cos.-owned Deutsch has picked up work from Dr Pepper Snapple Group. It was awarded duties for the Dr Pepper brand in April, and it won duties for Snapple after a review in October.
A Deutsch spokeswoman referred calls to the marketer, but they were not immediately returned.
Measured media spending for the Diet Dr Pepper brand was upward of $20 million between January and September, according to TNS Media Intelligence.