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Deutsch Wins Creative Duties for Diet Dr Pepper

Third Time Interpublic Shop Has Received Work From Dr Pepper Snapple Group

By Published on .

NEW YORK (AdAge.com) -- Dr Pepper Snapple Group has shifted creative duties for another beverage brand -- Diet Dr. Pepper -- to Deutsch, Los Angeles, executives familiar with the matter said. The shift came without a review.

WPP Group's Y&R, San Francisco, was the incumbent shop. A longtime roster agency for Cadbury Schweppes, which spun off its beverage portfolio to create the Dr Pepper Snapple Group, Y&R continues to work with brands such as 7UP and Sunkist.

This is the third time this year Interpublic Group of Cos.-owned Deutsch has picked up work from Dr Pepper Snapple Group. It was awarded duties for the Dr Pepper brand in April, and it won duties for Snapple after a review in October.

A Deutsch spokeswoman referred calls to the marketer, but they were not immediately returned.

Measured media spending for the Diet Dr Pepper brand was upward of $20 million between January and September, according to TNS Media Intelligence.

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