DIGITAS WINS $35 MILLION CELEBRITY CRUISE ACCOUNT

Beats Out Rapp Collins, Wunderman Worldwide

By Published on .

CHICAGO (AdAge.com) -- Royal Caribbean Cruise Lines' Celebrity Cruises, Miami, selected Digitas, Boston, to handle its estimated $35 million integrated marketing account.

Other finalists included Omnicom Group's Rapp Collins Worldwide, Dallas, and Wunderman Worldwide, New York, a unit of WPP Group's Young Rubicam.

The incumbent, West Wayne, Atlanta, lost out in an earlier round.

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