DIRECTV OPENS REVIEW FOR HISPANIC AGENCY

Incumbent Casanova Pendrill Invited to Participate

By Published on .

SAN FRANCISCO (AdAge.com) -- DirecTV has launched a search for an Hispanic agency for its estimated $6 million advertising account, executives familiar with the situation said.

Interpublic Group of Cos.' Casanova Pendrill, Irvine, Calif., the incumbent, has been invited to participate. Interpublic sibling shop Deutsch, Los Angeles, handles DirecTV's general advertising.

Select Resources International, West Hollywood, Calif., is handling the search.

A DirecTV spokesman did not return calls at press time.

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