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Incumbent Allen & Gerritsen out; Pile & Co. to Conduct Search

By Published on .

NEW YORK (AdAge.com) -- HomeGoods, a discount home fashions store, is parting ways with its creative agency, Allen & Gerritsen, of Watertown, Mass.

Framingham, Mass.-based HomeGoods, part of the TJX Cos., which also owns T.J. Maxx and Marshalls, has hired Pile and Co., Boston, to conduct a search for a new agency partner.

The incumbent is not participating in the review. Allen & Gerritsen held the account for three years.

A new agency will be selected by mid-December, according to a company statement released today. The account is estimated to be worth $5 million.

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