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DISNEY TO NARROW REVIEW FOR $500 MILLION TV BUYING ACCOUNT

By Published on .

LOS ANGELES (AdAge.com) -- The review for Walt Disney Co.'s estimated $500 million national TV buying assignment will be narrowed this week, according to executives close to the process.

Currently, four shops are still in the mix. They are: incumbent Interpublic Group of Cos.' Initiative Media; Bcom3 Group's Starcom Worldwide; WPP Group's Media Edge; Zenith Media, jointly owned by Publicis Groupe and Cordiant Communications Group; and the media department at Omnicom Group's TBWA/Chiat/Day.

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