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DISNEY NARROWS REVIEW TO THREE

By Published on .

NEW YORK (AdAge.com) -- The review for the estimated $500 million national TV buying assignment for Walt Disney Co. has been to narrowed to three finalists, according to executives involved in the process.

The current list is down to incumbent Interpublic Group of Cos.' Initiative Media; Bcom3 Group's Starcom Worldwide; and Zenith Media, which is jointly owned by Publicis Groupe and Cordiant Communications Group.

Two agencies were dropped from the review: WPP Group's the Media Edge and the media department at Omnicom Group's TBWA/Chiat/Day.

A third meeting between the finalists and the movie marketer is scheduled for the week of Nov. 12. A decision is expected three days later, said one executive.

Starcom is also competing in the review for the North American portion of Sony Corp.'s $1 billion global media consolidation, which includes media buying for Sony Pictures. Interpublic's Universal McCann currently handles media buying for Sony Pictures and also remains in that review.

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