The current list is down to incumbent Interpublic Group of Cos.' Initiative Media; Bcom3 Group's Starcom Worldwide; and Zenith Media, which is jointly owned by Publicis Groupe and Cordiant Communications Group.
Two agencies were dropped from the review: WPP Group's the Media Edge and the media department at Omnicom Group's TBWA/Chiat/Day.
A third meeting between the finalists and the movie marketer is scheduled for the week of Nov. 12. A decision is expected three days later, said one executive.
Starcom is also competing in the review for the North American portion of Sony Corp.'s $1 billion global media consolidation, which includes media buying for Sony Pictures. Interpublic's Universal McCann currently handles media buying for Sony Pictures and also remains in that review.