The account had been at Boston independent Gearon Hoffman. The company is considering whether to handle the brand in-house or work with an outside agency, likely a small- to mid-size agencies, Jerry Greenstein, executive vice president of marketing, said.
A decision is expected in March.
US Beverages began Grolsch's domestic distribution at the first of the year. Prior to that, Seagram Spirits & Wine Group and Diageo's UDV had handled the brand, which is owned by Royal Grolsch NV.
Grolsch received $36,000 in measured media in the first 10 months of last year and $1.1 million for all of 2000, according to Taylor Nelson Sofres' CMR.