As part of a management restructuring, Mindshare's worldwide CEO, Dominic Proctor, has been promoted to the newly created role of Group M president.
Nick Emery, the agency's London-based chief strategy officer, will succeed him as Mindshare worldwide CEO. Mr. Proctor will report to Irwin Gotlieb, who will transition from his role as Group M global CEO to Group M chairman.
"These changes represent a logical and important progression for us, and we're confident that our clients and staff will prosper as a consequence," Mr. Gotlieb said in a statement. "Our rate of growth and the complexity of our business require that we constantly evolve. Media-investment management sits at the crossroads of media, data and technology, and we must be positioned to capture the significant opportunities that are on the horizon."
Mr. Gotlieb will focus on ensuring that "the company deploys data and technology to drive change for the benefit of Group M clients and stakeholders," according to the statement. Mr. Proctor, who launched Mindshare Worldwide in September 1997 as WPP's first media-investment-management agency, will oversee Group M shops globally, including Mindshare, Maxus, MEC and MediaCom. Regional heads and agency CEOs will report to him.
The news follows the recent departure of Mindshare North American Chairman Phil Cowdell and the appointment of Antony Young as North American CEO.