The Ann Arbor, Mich.-based pizza chain has severed relationships with Interpublic Group of Cos.' Deutsch, New York, and Don Coleman & Associates, which is backed by Interpublic.
Under the consolidation, JWT will be the company's agency of record for creative development and execution of national advertising, multicultural advertising and media placement. The activities will be handled by offices in Detroit and New York.
Agency since 1996
JWT has had a relationship with Domino's since 1996, when it handled the pizza chain's media buying and field marketing.
Marti Flores Pietro Wachtel, also part of WPP Group, which has handled Hispanic marketing and advertising for Domino's since 1998, will continue in that role.
To assist in its new assignment, JWT has hired Greg Walker, former president and chief operating officer of UniWorld, as a consultant to assist in multicultural marketing programs and business strategies. UniWorld is a New York-based shop, 49% owned by WPP, specializing in African-American and Hispanic marketing.
For the first 10 months of 2001, Domino's spent $97 million in measured media, according to Taylor Nelson Sofres' CMR.