The 250-unit retail jewelry subsidiary of Berkshire Hathaway selected the independent shop over Panoramic Communications' Earle Palmer Brown, New York, the incumbent; Interpublic Group of Cos.' Carmichael Lynch, Minneapolis; and independent Richards Group, Dallas.
Agency's shaky outlook
John Goodman, senior vice
EPB was not immediately available for comment. Helzberg was one of four active accounts for the agency. Earlier this month EPB sold its Bethesda, Md., office to Havas' Arnold Worldwide Partners, McLean, Va. Panoramic is also looking to make a deal for EPB's New York operations.
Account staff shift?
Mr. Goodman said any decisions to shift account staff from EPB to Doner were in Doner's court.
Doner will begin work Nov. 1, with its first creative expected to break in early 2003, around Mother's Day.
S.H. Jacobs, Philadelphia, was the consultant on the review.