Doner Names Jason Gaboriau, Zihla Salinas New Los Angeles Leaders

Execs Tasked With Growing Office, Putting Digital At The Center

By Published on .

Jason Gaboriau and Zihla Salinas
Jason Gaboriau and Zihla Salinas
Most Popular

Doner's Los Angeles outpost has named and Zihla Salinas and Jason Gaboriau as its new leaders.

Ms. Salinas, executive VP and managing director, will oversee operations of the Los Angeles office. Mr.Gaboriau, executive VP and executive creative director, will oversee creative. They will report to David DeMuth, co-CEO and president, and Rob Strasberg, co-CEO and chief creative officer. The MDC Partners agency has offices in Detroit, its headquarters, Atlanta, Cleveland, London and Los Angeles.

Doner Los Angeles was most recently run by Rob Palmer, exec VP and executive creative director, who left the agency earlier this month. Its biggest client is UPS, for which the shop handles all the marketing for its 100-plus co-ops across the country.

Mr. DeMuth said that "we see a ton of opportunity and an opening in the marketplace there for Doner." He added that the new leaders are tasked with growing the office, aggressively going after new business and making the office more digital-centric. Doner LA this year has already won four pieces of business including frozen-yogurt chain Menchies, Neato Robotics, Avon competitor Jafra International and an entertainment company that Mr. DeMuth declined to detail.

The move comes as Doner seeks to expand its footprint and restore its Southern California outpost, which the agency had to significantly cut after it lost the Mazda account in 2010, said Mr. DeMuth. During its height with the Mazda account, the agency had about 100 staffers.

The agency in the last two years has been investing in the location more, having moved its office from Orange County to Los Angeles in an effort to attract better talent, said Mr. DeMuth. It now has about 25 staffers but hope is to increase that figure.

Ms. Salinas joins Doner LA from parent company MDC Partners, where she served as senior VP-strategy and development. Prior to that she was the CMO of Rapp, where she lead business development, agency branding and client strategy on digital and multi-channel CRM and initiatives.

Mr. Gaboriau was most recently executive creative director at MDC's CP&B in Los Angeles. Prior to that, he was a founding partner at Amalgamated, which became Silver & Partners (which recently shut) after Mr. Gaboriau's departure. Shops he worked at earlier in his career include Cliff Freeman & Partners, Lowe and Goldsmith Jeffrey.

Of the priority to make digital a core offering, Ms. Salinas said, "Our backgrounds together are perfect. I come from a digital background, and Jason comes from integrated background." Added Mr. Gaboriau: "With that we'll be able to bring in those innovative creative thinkers and form a truly integrated agency."

In this article: