DONER WINS $12 MILLION HGTV ACCOUNT

Agency Also Picks up Another $17 Million in Billings

By Published on .

CHICAGO (AdAge.com) -- E.W. Scripps Co. awarded its $10 million to $12 million assignment for cable TV's Home & Garden Television network to Doner, Southfield, Mich.

Other finalists in the review, which was handled by consultant AAR Group, New York, were independent Marc USA, Chicago, and

Related Stories:
HGTV NARROWS REVIEW FOR $12 MILLION ACCOUNT
Marc USA, Doner, Fitzgerald & Co. Move on to Final Stage
THE FANTASY LIFE OF HGTV
Why Cable TV Continues to Erode the Broadcasters' Franchise
Interpublic Group of Cos.' Fitzgerald & Co., Atlanta.

The incumbent was Lewis Communications, Birmingham, Ala.

Seperately, Doner also picked up work from two other marketers. Masco Corp. awarded the agency its $12 million Kraftmaid Cabinetry account from Marcus Thomas, Beachwood, Ohio, and insurer Progressive Corp., an existing Doner client, assigned it a new $5 million campaign directed at college-age drivers.

Most Popular