DONER WINS SIRIUS SATELLITE RADIO AD ACCOUNT

Work Valued at $40 Million

By Published on .

CHICAGO (AdAge.com) -- Sirius Satellite Radio has selected independent agency Doner of Southfield, Mich., to handle its $40 million advertising account, according to an executive close to the situation.

In winning the business, Doner beat out a joint pitch from Omnicom Group's BBDO North America and sibling DDB Worldwide, Chicago; and Temerlin McClain, Dallas, part of the Interpublic Group of Cos.

Sirius launched its review after parting in March with MDC Partners' Crispin Porter & Bogusky, Miami.

A Sirius executive didn't return a call for comment.

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