Donny Deutsch's CNBC Show Goes Into Limbo

The Program About Entrepreneurs Is Another Casualty of the Downturn

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Photo: Scott Gries
Donny Deutsch and NBC Universal President-CEO Jeff Zucker

From now on you're going to have to wake up early if you want to catch the rays shooting off of ad exec Donny Deutsch's glinting white teeth. As was announced yesterday, CNBC put Mr. Deutsch's nightly show, "The Big Idea," on hiatus indefinitely, chopping his schedule of appearances to a monthly special and work on CNBC and on NBC's "Today Show."

Whether that means Mr. Deutsch will now have time for his namesake agency, where he turned over the reins back in 2005, remains to be seen. A rep didn't respond to e-mailed questions by press time

Never exactly a ratings smash, Mr. Deutsch's show promised to be "your toolkit for success," but CNBC has decided that the current dank economic clime doesn't call for a nightly show about entrepreneurs.

"Given current economic conditions the feeling was that now is not the right time to do a 'success' show five days a week," a spokesman for the business channel told Portfolio.com.

So now, presumably, it's time to pitch that nightly show about failure.

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