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B-to-B Account Estimated at up to $15 Million

By Published on .

NEW YORK (AdAge.com) -- Bank of America, Charlotte, N.C., hired Omnicom Group's Doremus Advertising, New York, to handle business-to-business efforts, an assignment with billings estimated at $10 million to $15 million.

The bank will retain Interpublic Group of Cos.' Bozell Worldwide, New York, for its consumer efforts.

Kiernan/Group, Weston, Conn., handled the review, which also included Omnicom shop TBWA/Chiat/Day, New York, and Interpublic shops Draft Worldwide, New York, and Temerlin McClain, Dallas.

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