DOW JONES PARTS WITH GOODBY

Agency Handled WSJ; Account Moves In-house

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NEW YORK (AdAge.com) -- Dow Jones & Co. parted with Omnicom Group's Goodby, Silverstein & Partners, San Francisco, the agency for The Wall Street Journal.

A Dow Jones spokesman said the company plans to focus on trade campaigns, which will be produced in-house.

Trahan, Burden & Charles, Baltimore, remains as agency for The Wall Street Journal Online.

Dow Jones spent an estimated $22.4 million for measured media support of the newspaper in the first 10 months of 2002, according to Taylor Nelson Sofres' CMR.

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