Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Agency Handled WSJ; Account Moves In-house

Published on .

NEW YORK (AdAge.com) -- Dow Jones & Co. parted with Omnicom Group's Goodby, Silverstein & Partners, San Francisco, the agency for The Wall Street Journal.

A Dow Jones spokesman said the company plans to focus on trade campaigns, which will be produced in-house.

Trahan, Burden & Charles, Baltimore, remains as agency for The Wall Street Journal Online.

Dow Jones spent an estimated $22.4 million for measured media support of the newspaper in the first 10 months of 2002, according to Taylor Nelson Sofres' CMR.

Most Popular