NEW YORK (AdAge.com) -- Omnicom Group's Rapp
Collins Worldwide, New York, has been told it lost the review for the AARP/UnitedHealth Group direct marketing account, according to people familiar with the matter.
Those with knowledge of the review
said United HealthGroup is negotiating a contract with Interpublic Group of Cos.' Draft, Chicago.
The account has been variously estimated at between $25 million and $100 million.
A Rapp Collins spokesman declined to comment. Executives at Draft and UnitedHealth Group's Ovations unit, which handles the AARP program, could not be reached.