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DRAFT SAID TO WIN AARP AD ACCOUNT

Work Estimated at $25-$100 Million

Published on .

NEW YORK (AdAge.com) -- Omnicom Group's Rapp Collins Worldwide, New York, has been told it lost the review for the AARP/UnitedHealth Group direct marketing account, according to people familiar with the matter.

Those with knowledge of the review

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Direct Marketing Work for Health Insurance Program
said United HealthGroup is negotiating a contract with Interpublic Group of Cos.' Draft, Chicago.

The account has been variously estimated at between $25 million and $100 million.

A Rapp Collins spokesman declined to comment. Executives at Draft and UnitedHealth Group's Ovations unit, which handles the AARP program, could not be reached.

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