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To Handle Direct Marketing for Brokerage

Published on .

NEW YORK (AdAge.com) -- Investment manager American Century Cos., after a review, named Interpublic Group of Cos.' Draft, Chicago, to handle direct marketing.

Other finalists in the review were Bernstein-Rein, Kansas City. Mo.; WPP Group's Wunderman, Chicago; and the incumbent on the business, Digitas, Boston.

Rubin Postaer & Associates, Santa Monica, Calif., remains American Century's branding agency. Select Resources International, Santa Monica, was the review consultant.

Spending was not disclosed.

Kansas City, Mo.-based American Century Cos., through subsidiary American Century Investment Management, oversees more than 60 mutual funds.

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