DRAFTWORLDWIDE WINS H&R BLOCK ACCOUNT

Named Direct-Marketing Agency of Record for Software Group

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CHICAGO (AdAge.com) -- H&R Block selected Interpublic Group of Cos.' DraftWorldwide, Chicago, as direct-marketing agency of record for its e-solutions software publishing group.

Draft will handle online and offline direct programs as well as e-mail marketing to support H&R Block's TaxCut tax-preparation software, which is sold in retail outlets such as Best Buy and Walmart.

WPP Group's VML, Kansas City,

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remains agency of record for the e-solutions group and will continue to handle other marketing programs for the division, an H&R Block spokesman said.

Draft was selected after a review of undisclosed agencies. Billings were not disclosed.

Interpublic Group of Cos.' Campbell Mithun, Minn., remains agency of record -- handling general advertising and direct marketing -- for the overall H&R Block brand, the spokesman said.