Draft will handle online and offline direct programs as well as e-mail marketing to support H&R Block's TaxCut tax-preparation software, which is sold in retail outlets such as Best Buy and Walmart.
WPP Group's VML, Kansas City,
Draft was selected after a review of undisclosed agencies. Billings were not disclosed.
Interpublic Group of Cos.' Campbell Mithun, Minn., remains agency of record -- handling general advertising and direct marketing -- for the overall H&R Block brand, the spokesman said.