DRUG MAKER ROCHE MOVES BRANDS OUT OF D'ARCY

Bates Picks up International Ad Business

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NEW YORK (AdAge.com) -- Pharmaceutical marketer Roche is moving ad business now at Publicis Groupe's D'Arcy Masius Benton & Bowles in Latin America, Europe, the Middle East and Asia, to Cordiant Communications Group's Bates Group, said executives familiar with the situation.

Spending could not be determined but the move involves numerous brands, including vitamins (Redoxon, Berocca), medicine (Delsya, Aleve) and health products (Cal de Sene, Floresse).

Calls to D'Arcy and to Bates were not returned at press time.

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