E-LOAN REVIVES ADVERTISING

Online Lender Taps S.F. Agency Pickett for $20 Million Account

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NEW YORK (AdAge.com) -- Online lender E-Loan, Dublin, Calif., awarded its $15 million to $20 million advertising account to Pickett Advertising, San Francisco, following a review.

E-Loan, previously at the now-closed San Francisco office of Publicis Groupe's Saatchi & Saatchi, plans a campaign breaking later this month.

Last year, E-Loan spent $3.3 million on advertising, according to Taylor Nelson Sofres' CMR, and has been off the air for about six months.

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