The call for ideas comes less than a
New marketing chief
It's unclear what agencies have been contacted by Mr. Utton, who previously held top marketing positions for JPMorgan Chase. In the past he's worked with agencies in the Interpublic Group of Cos. family. McCann Erickson, New York, handled MasterCard and, with Mr. Utton, created the "Priceless" campaign. Interpublic's Martin Agency, Richmond, Va., and Foote Cone & Belding, New York, handle JPMorgan, though that marketer's account is now in review.
Martin/Williams only won E-Trade in September. It beat out Omnicom's BBDO, New York; Havas' McKinney & Silver, Raleigh, N.C.; and Publicis Groupe's Publicis, New York and Seattle.
Omnicom's Goodby, Silverstein & Partners, San Francisco, previously handled the account.
Trouble for Martin/Williams?
Losing E-Trade would be a significant blow to Martin/Williams. Staples, the office supply retailer, split with the agency in April after less than two years. (That account is still in review.)
A spokesman for Martin/Williams declined comment. An E-Trade spokeswoman denied the account was in review, but had no further comment.