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EDDIE BAUER TAPS MULLEN FOR PRINT WORK

Move Follows Drop in Store Sales

By Published on .

SAN FRANCISCO (AdAge.com) -- Eddie Bauer has selected Interpublic Group of Cos.' Mullen, Wenham, Mass., as agency for an upcoming print and possible radio effort, according to an executive close to the situation.

A spokeswoman for Eddie Bauer, a division of the Spiegal Group, said the parties are in negotiations and will not comment until a deal is signed.

Other finalists in the review included Havas Advertising's Black Rocket Euro RSCG and a Seattle shop affiliated with the Seattle office of Omnicom Group's DDB Worldwide.

Eddie Bauer sells through a catalog and online but has been taking a hit with disappointing same-store sales. The retailer spends about $100 million on marketing each year, but much of the money is targeted toward its catalog operation.

According to Taylor Nelson Sofres' CMR, Eddie Bauer spent $1 million on advertising for the first 11 months of 2001, down from $8.7 million in 2000 and $23.5 million in 1999.

Executives at Mullen were not available for comment.

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