A statement from the marketer said Lowe Worldwide would continue as global agency of record. The work that's shifting includes Frigidaire and Electrolux Icon, its premium stainless-steel kitchen appliance line.
The change is effective June 1.
More changes ahead
In addition, Electrolux Home Care Products is planning to move duties for its vacuum-cleaner unit, which is also currently handled by Lowe. "Electrolux Home Care Products is evaluating new agency resources," said a spokesman. "A decision will be made soon."
The home-appliances marketer spent just over $2 million in measured media on its major appliances and vacuum cleaners, according to TNS Media Intelligence.