ELECTRONICS RETAILER SEEKS AGENCY FOR CREATIVE

Billings for The Wiz Account Estimated at $16 Million

By Published on .

Most Popular
NEW YORK (AdAge.com) -- The Wiz is seeking an advertising agency to handle creative for TV and radio.

The New York-area consumer electronics retailer now handles advertising in-house; media and creative for newspaper ads and circulars will remain in-house.

The retailer, part of Cablevision Systems Corp., is seeking agencies with capabilities in retail advertising.

The review is being handled in-house by Beth Simpson, director of marketing. Billings are estimated at $16 million.