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Energy BBDO Wins Illinois Lottery Account

Decision Is Another Blow for Chicago's JWT

By Published on .

CHICAGO (Adage.com) -- The Illinois Lottery has awarded its creative advertising account to Omnicom Group's Energy BBDO, Chicago.

The Illinois Lottery spent $18 million in measured media last year.
The Illinois Lottery spent $18 million in measured media last year.
Energy BBDO beat out WPP's JWT, Chicago, and Marc USA in a pitch for the account, which spent $18 million in measured media last year.

Energy BBDO led a pitch for the account that also included Omnicom siblings OMD and Integer Group, which will work on the business as well.

The account is the first win for Energy BBDO since Dan Fietsam joined the agency as chief creative officer last summer from Publicis in the West. The agency's other clients include Wrigley, Bayer and Jim Beam.

Lottery marketing director Sara Cummins said: "Each agency brought innovative ideas to the table, but we found Energy BBDO to be best suited for the Lottery's needs. We made the decision based on the team's enthusiasm, excellent chemistry, strong leadership and ability to reach out to Illinoisans in new and creative ways."

The decision is a blow to JWT's Chicago office, which, once the primary agency for the likes of Kraft, Miller and Federated Stores, is now down to only a handful of accounts. The shop will have to defend one of those accounts, the Illinois Bureau of Tourism, in a review expected early this year.

A JWT spokeswoman declined to comment.

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