Ad Age is now accepting submissions for our annual Agency A-List honoring the best shops of the year, regardless of discipline or specialty -- and this year we've added a new honor.
For the first time, the A-List will also recognize the Campaign of the Year.
This category will honor the most standout, creative campaign that broke last December or later, from anywhere in the world and regardless of media. Submissions can include TV, print, digital, experiential, out of home, mobile, innovative tech, branded content, data, social, virtual reality or any combination thereof.
We're just looking for campaigns that represent remarkable creativity and innovation while delivering a powerful brand message. Ideally, we want to hold up a game-changer -- a campaign using an idea that helps point the advertising and marketing industry in new directions in terms of creating real impact with the consumer.
Also worth noting: although this is not a results-based award, results can help, so any solid stats you have on how well the campaign has done are worth noting.
And unlike our other categories, in which only agencies can enter, this one honors the campaign itself and allows anyone involved -- the agency, the marketer, the production company -- to submit the actual entry. Just talk among yourselves to avoid duplicate entries for the same campaign, please.
There can only be one Campaign of the Year, but Ad Age will name a runner-up or two as well.
Telling your story
As a whole, the Agency A-List honors are your opportunity to share the amazing work you've produced this year, show us how it's improving your clients' businesses and describe the agency culture that made it all possible. And it's our opportunity to recognize you for your creativity, innovation, hard work, great culture and results -- and then throw a party for the winners. Check out last year's entire Agency A-List package here.
This year's winners will be announced Jan. 25, 2016, and celebrated at the Agency A-List party on Tuesday, March 1, at The Edison Ballroom in New York City.
We've made it easier than ever to enter through our online entry system.
In the past, agencies scrambled to build microsites to show us their work, and while we enjoyed looking at them, we know it was a process for you, so last year we introduced an entry system that will let you provide information on your agency and upload exemplary work. That means you don't have to build a microsite or email us anything. And this year we've improved the process to make entering even more seamless. It's all about making it easier to welcome the industry into the Agency A-List.
There is an entry fee this year of $495 per category through 11:59 p.m. ET on Tuesday, Nov. 17, and $595 afterward.
The deadline for completed entries is 11:59 p.m. ET on Tuesday, Nov. 24. There will be NO extensions. That's five weeks, and you don't have to sweat your entry over Thanksgiving break.
The top honor, Agency of the Year, has previously gone to Interpublic Group's R/GA, which last year became the first shop born as a digital agency to win it all; WPP's Grey; MDC Partners' 72andSunny; independent Wieden & Kennedy and Dentsu's McGarryBowen. Nine more shops representing the best in the U.S. will comprise the rest of our new Agency A-List.
And because there are so many on the threshold of the top 10 as well as an explosion of young contenders, we'll highlight 10 Standout Shops and 10 Agencies to Watch.
Additional categories highlighted as part of our annual A-List package will include:
Creativity Innovators. This category, led last last year by Droga5, New York, recognizes individual agency offices that delivered the most innovative, forward-thinking ideas of the year. In addition to naming a Creativity Agency of the Year, we'll also select a list celebrating the other most notable creative shops.
An International Agency of the Year. This recognizes an agency's operations in a specific country outside of the U.S. Each international entry should cover one country only, however many offices you have there. If you're entering from Australia, for example, you don't need separate entries from Sydney or Melbourne. Last year's winner was Adam & Eve/DDB in London, with runner-up honors for BBH Asia Pacific and Lowe Lintas & Partners in India.
A Multicultural Agency of the Year. Our winner last year was Omnicom's Alma. Agencies entering the Multicultural category will automatically be considered for the core Agency A-List.
We'll also hold up a Media Agency of the Year and a Business-to-Business Agency of the Year. Media and business-to-business agencies should just enter the main Agency A-List category to be considered for the core A-List as well as special recognition.
And we reserve the right to bestow a few additional honors, including an agency Executive of the Year. Past honorees include Translation CEO Steve Stoute, McCann Worldgroup's Harris Diamond and Horizon CEO Bill Koeningsberg. Agency categories will provide an opportunity to nominate an executive and briefly make the supporting case.
Many of you have done this before, so you know the drill. But we also want to uncover new potential honorees, so please do not shy away if you've never thrown your hat in the ring before.
To help guide you in the process, we've gathered answers to the most frequently asked questions, more details and the entry site itself, all right here.