Former Publicis Worldwide Chief Creative Officer Erik Vervroegen has returned to TBWA to become global head of art and executive creative director at the agency's New York office. Reporting to TBWA Worldwide Global Creative President and TBWA/Chiat/Day New York Chief Creative Officer Chris Garbutt, his charge will be to boost the N.Y. shop's creative and promote the importance of craft across the network.
While at Publicis, Mr. Vervroegen oversaw the holding company's creative across Europe, Asia and Latin America. Prior to that he worked stateside as an executive creative director at Goodby, Silverstein and Partners.
A Belgian native, Mr. Vervroegen has created for many big brands, including PlayStation, McDonald's, Nissan, BMW, The New York Times and Ray-Ban. He has had multiple previous stints at TBWA. Early on in his career, he worked at TBWA/Hunt/Lascaris in South Africa, where he had previously worked with Mr. Garbutt. He later joined the Paris office, where he served as president/executive creative director and led the agency to numerous creative accolades, including 100-plus Cannes Lions and multiple Grand Prix and Agency of the Year honors.
According to a statement from Chris Garbutt, Mr. Vervroegen embodies the "disruptive spirit of TBWA. He is an incredibly talented, creative icon in our industry, and he has an unmatched passion for everything he sets his sights on. He'll help make New York a creative force to be reckoned with."
"To stay passionate and at the top of one's game, one should never lose their beginner's spirit," added Mr. Vervroegen. "Creativity is about fighting for the best ideas and crafting until the last bell."