NEW YORK (AdAge.com) -- French marketing conglomerate Havas has yet again restructured its operations, this time uniting Euro RSCG Worldwide and Arnold Worldwide under a new entity helmed by Euro chief David Jones.
Effectively, Havas is now composed of two umbrella units, the newly created Havas Worldwide, which houses all of the company's creative and digital offerings, and Havas Media, which includes MPG and other brands. Havas Media was created in 2006.
Along with Arnold, which Mr. Jones called a "phenomenal agency brand with a great creative pedigree," the new entity will house a number of smaller agencies in Europe, including a design firm dubbed W and French creative agency H.
Mr. Jones said the moves are a sign that Havas is more streamlined and integrated in its marketing offerings compared with bigger peers Omnicom Group, WPP Group, Publicis Groupe and Interpublic Group of Cos.
"One of the big benefits for Havas is simplicity of structure," said Mr. Jones, calling Havas "the most integrated of the major holding companies."
A big winner in the rejiggering seems to be Mr. Jones himself, who now oversees 80% of Havas' revenue. The restructure also gets Mr. Jones a new title, global CEO of Havas Worldwide. He also retains his earlier titles, director general, Havas, and CEO, EuroRSCG Worldwide.
Mr. Jones denied that the move signaled Havas is inching closer to purchasing Aegis. Rumors that Havas Chairman Vincent Bollore was moving to expand his interest in Aegis, and possibly take over the firm, were renewed late last year following the abrupt departure of Aegis CEO Robert Lerwill.
The Paris-based holding company is scheduled to report its fourth-quarter and full-year 2008 earnings on Monday.