CHICAGO (AdAge.com) -- Havas' Euro RSCG has named Jason Peterson chief creative officer of the network's Chicago office, replacing Steffan Postaer, a six-year veteran of Euro RSCG who is staying on as office chairman.
Mr. Peterson most recently was executive creative director, partner and co-president at Interpublic Group of Cos.' Translation in New York. He joined the shop in October 2009, and oversaw campaigns for McDonald's, Target , State Farm and Mars Inc.'s Wrigley. Before Translation, he was a creative director and founding partner at WPP's Berlin Cameron United, working on Coca-Cola, Heineken, General Motors and Comcast. He has also had stints in creative roles at Publicis Groupe's Fallon and DDB spin-off Berlin Wright Cameron.
"Recently there's been a lot of talk about chief creative officers with a lack of traditional and digital knowledge, when in reality there aren't many forward-thinking agencies," said Mr. Peterson. "Euro RSCG has the best handle on new media and still knows the idea is what's essential. That's why they were the clear choice for me. Great creatives have caught up and what everyone should be looking for are people with big ideas."
In the new post, which takes effect Dec. 1, Mr. Peterson will report to Chicago group CEO and Euro North America President Ron Bess. "What really attracted us to him was that he represents the future of creativity. He understands the new dynamic that digital and social media have brought to our clients and I believe he can motivate our creative teams to come up with future-focused, big ideas in this space," Mr. Bess said.
His hire comes on the heels of Euro's New York office installing former Goodby Silverstein & Partners and Fallon creative Al Kelly as its chief creative, after a lengthy search to replace Con Williamson, who defected to Publicis' Saatchi & Saatchi earlier this year.
Euro's Chicago office this year was tapped to handle creative for Jim Beam Global Spirits & Wine's Sauza and Hornitos tequila brands, and for Blockbuster. It also picked up customer-relationship-management and loyalty work for Sears. The agency was forced to walk away from its account with paint maker Valspar after Euro RSCG's London office won global duties on Dulux, a rival paint manufacturer.