|ExxonMobil plans to spend about $40 million a year on corporate campaigns.
TM was incumbent
The decision concludes a review that began in October 2004. Euro bested incumbent Interpublic Group of Cos.’ TM, Irving, Texas; Interpublic’s McCann Erickson, New York; and Publicis Groupe’s Leo Burnett USA, Chicago.
It is unclear whether media buying and planning is affected by this review.
Corporate spending at ExxonMobil, based in Irving, Texas, was $13 million in 2004 and for the first ten months of 2005 rose to $36 million. Spending for the coming years is estimated at $40 million, according to one executive familiar with the matter.
Calls to ExxonMobil were not returned at press time.