FCB has named Joe Oh the new CEO of FCB West, its San Francisco office.
Dominic Whittles had previously been CEO and is moving to the chairman position. It's a return to the agency for Mr. Oh, who began his career at FCB in 1996 as an account executive and media planner.
He comes back to FCB from OnCue, a mobile video platform, where he was executive director. "I was impressed right off the bat by Joe's passion and knowledge for the digital and technology space, especially in the Bay Area," said CEO Carter Murray. "I know he'll bring his agency management expertise and his entrepreneurial spirit to the talented team over at FCB West."
FCB West last April named Karin Onsager-Birch chief creative officer, filling a role that had been vacant since Eric Springer left the previous summer. Clients FCB handles out of the San Francisco office include Levi's, Ghirardelli, Electronic Arts and Eli Lilly.
During his time at OnCue, called Intel Media prior to its acquisition by Verizon, Mr. Oh oversaw marketing strategy, strategic planning and product development for the company. Prior to that, he was VP of client strategy at Razorfish, where he led digital strategy for Activision, Kia Motors America, HTC, Hyundai Motors America, Disney and Sony. In 2010, he founded OH Collective, a strategic marketing consultancy focused on technology startups. He also had stints at Hub Strategy as general manager, Duncan/Channon as account director, and Lowe & Partners as an account supervisor.
"Originally I was attracted to the role for sentimental reasons, as it was where I began my career," said Mr. Oh in a statement. "But after talking with Dominic and Carter, I knew that my unique experiences on the client side and in the tech space perfectly aligned with the strategic goals of FCB West."
Mr. Whittles joined FCB in San Francisco in 1985, working his way up the account management ranks, overseeing accounts like Taco Bell, Clorox, Levi's and Amazon. He later became general manager, and eventually, he ascended to the CEO role.
Said Mr. Murray of Mr. Whittles: "Over the years, Dominic has worked tirelessly to grow and cultivate the talent and creative work coming out of our San Francisco office. As chairman, he'll continue to inspire and advise by joining the FCB Global Digital Transformation Team."