×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

FALLON DROPS OUT OF ANTI-SMOKING REVIEW

Seven Shops to Make Presentations to American Legacy This Week

Published on .

NEW YORK (AdAge.com) -- Fallon, Minneapolis, is dropping out of the pitch for American Legacy Foundation's $65 million anti-smoking ad account, executives with knowledge of the situation said.

One executive said the Publicis Groupe agency opted to focus on other opportunities. Fallon declined to comment.

The contenders
The remaining contenders -- Interpublic Group of Cos.' Campbell-Ewald, Warren, Mich., and sibling Martin Agency, Richmond, Va.; independent Wieden & Kennedy, Portland, Ore.; Omnicom Group's Goodby, Silverstein & Partners, San Francisco, and sibling GSD&M, Austin, Texas; Havas' Arnold Worldwide, Boston, and Maxxcom's Crispin Porter Bogusky, Miami -- are expected to present for the business this week.

Separately, Fallon Worldwide named Lisa Seward, media director at Fallon, Minneapolis, to be North American media director, responsible for the agency's Minneapolis and New York offices.

Mary Gerzema, media director at Fallon in New York, is joining Interpublic's Universal McCann, New York, as a group account head for food and beverage accounts.

Most Popular