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Fallon Drops Out of Audi Review

Three Remain in Contest for $70 Million Account

By Published on .

SAN FRANCISCO (AdAge.com) -- Fallon, Minneapolis, has dropped out of the $70 million review for Audi of America's national creative account, a spokesman for the automaker said today.
A decision in the Audi review is expected later this month or next month.
A decision in the Audi review is expected later this month or next month.

'Mutual decision'
Finalists remaining in the review include the incumbent, Havas' McKinney, Raleigh, N.C.; Publicis-backed Bartle Bogle Hegarty, New York; and independent Venables, Bell & Partners, San Francisco. Bartle Bogle's London office handles the account in the U.K.

The Audi spokesman termed Fallon's pullout a "mutual decision." A spokeswoman for Fallon, which is a Publicis Groupe agency, confirmed the parting.

Last week, following presentations, the Audi spokesman said a decision was expected in late November or early December.

Scott Keogh, who arrived in May as Audi of America's first chief marketing officer from Mercedes-Benz USA, is orchestrating the review and has said he is seeking fresh ideas for the brand. Media buying, at MediaCom, is not part of the review.

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Jeremy Mullman contributed to this report.
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