FALLON DROPS OUT OF STAPLES REVIEW

Three Agencies Left in Chase for Broadcast Account

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NEW YORK (AdAge.com) -- Publicis Groupe's Fallon, New York, has dropped out of the review for the Staples TV creative account, according to executives close to the agency.

The withdrawal leaves Havas' Arnold

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STAPLES NARROWS AD ACCOUNT REVIEW TO FOUR
Arnold, Fallon, J. Walter Thompson, McCann Vie for Broadcast Account
Worldwide, Boston, and the New York offices of WPP Group's J. Walter Thompson and Interpublic Group of Cos.' McCann Erickson Worldwide in the running for the account.

Martin/Williams
Staples split in April with Omnicom Group's Martin/Williams, Minneapolis, its agency of almost two years. Martin/Williams won the Staples account in July 2002 and broke its first campaign, with the tagline "It's that easy," in early 2003. Martin/Williams had replaced Cliff Freeman & Partners.

Select Resources International, Santa Monica, Calif., is handling the review, which is expect to wrap up in late July. Grey Global Group's MediaCom, New York, retains the media portion of the account.

Staples spent $56.6 million on TV advertising last year, according to TNS Media Intelligence/CMR.

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