Fallon Fall Continues as Shop Loses Bahamas

Citi, United Airlines Have Also Pulled Biz From Agency This Year

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CHICAGO (AdAge.com) -- Fallon's tough year may have some executives at the Minneapolis agency considering a vacation, but the shop's latest loss probably means they're ruling out the Bahamas.

An agency spokeswoman today confirmed that the shop has split with the Bahamas Ministry of Tourism, for whom its handled creative duties since 2003. A review for the business, said to be centering on yet-to-be identified promotional agencies, is under way.

Measured media spending on the business was about $11 million last year, according to TNS Media Intelligence.

'Bahamavention' was latest
Fallon's last effort to push travelers to the islands was its "Bahamavention" campaign, a multimedia effort designed to get friends and family to intervene with a vacation for the overly stressed.

The departing account is relatively small, but it comes in a year when the agency has already lost business from Citi and United Airlines, and failed in the final of the review for Volvo, its best shot at bringing in a major new account.

In August, parent Publicis Groupe shifted Fallon into a new mini holding company called SSF Group, in which the Fallon network would report to Saatchi & Saatchi chief Kevin Roberts. Fallon namesake Pat Fallon is being shifted into an emeritus role as part of the shift, although that move is pending the hire of a new president at Fallon's Minneapolis office.
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