An agency spokeswoman today confirmed that the shop has split with the Bahamas Ministry of Tourism, for whom its handled creative duties since 2003. A review for the business, said to be centering on yet-to-be identified promotional agencies, is under way.
Measured media spending on the business was about $11 million last year, according to TNS Media Intelligence.
'Bahamavention' was latest
Fallon's last effort to push travelers to the islands was its "Bahamavention" campaign, a multimedia effort designed to get friends and family to intervene with a vacation for the overly stressed.
The departing account is relatively small, but it comes in a year when the agency has already lost business from Citi and United Airlines, and failed in the final of the review for Volvo, its best shot at bringing in a major new account.
In August, parent Publicis Groupe shifted Fallon into a new mini holding company called SSF Group, in which the Fallon network would report to Saatchi & Saatchi chief Kevin Roberts. Fallon namesake Pat Fallon is being shifted into an emeritus role as part of the shift, although that move is pending the hire of a new president at Fallon's Minneapolis office.