FALLON LOSES SUBWAY AD ACCOUNT

'Not Getting the Kind of Work We Need,' Marketer Says

By Published on .

CHICAGO (AdAge.com) -- Citing a disagreement over the direction of the company's advertising, Subway Restaurants is parting with its advertising agency, Fallon
One Fallon ad for Subway is about a cross-dressing husband.
In another a husband leaps on stage in a strip club to do a pole dance.
Related Stories:
SUBWAY'S FEELING OK ABOUT BEING BAD
Why The Sandwich Chain's New Ads Miss the Mark
FALLON WINS $220 MILLION SUBWAY AD ACCOUNT
New Work Expected to Break in October

Worldwide of Minneapolis, after less than a year, according to the marketer.

"A year into it we're not getting the kind of work we need," said Chris Carroll, director of marketing for the Subway Franchisee Advertising Fund Trust, which handles marketing decisions. The decision was made Friday, he said.

He wouldn't comment on specific areas of difference.

'We didn't click'
"We just didn't click creatively," says David Lubars, Fallon North America's president and executive creative director.

Fallon, part of Publicis Groupe, won the $220 million account last July and subsequently rolled out the "It's OK, I had Subway" campaign, which provided comic twists to the idea that eating the restaurant's low-fat sandwiches excused cheating on a diet at other times.

In one spot, a husband catches his wife eating ice cream, which she justifies by saying she had eaten at Subway. He uses the same excuse when she sees him washing the car in a cheerleader's uniform.

McCarthy Mambro Bertino
Subway will work with independent agency McCarthy Mambro Bertino, Boston, on an interim basis, Mr. Carroll said. It will hold a review this summer.

Most Popular