FALLON WINS BAHAMAS TOURISM ACCOUNT

Agency Had Originally Been Cut From Review

By Published on .

NEW YORK (AdAge.com) -- The islands of the Bahamas' Ministry of Tourism has selected Publicis Groupe's Fallon Worldwide, New York, to handle its $10 million account, executives with knowledge of the review confirmed.

Minister of Tourism Obie Wilchcombe was in a cabinet meeting in Nassau and could not be reached for comment. A Fallon spokeswoman said, "We've been told the ministry will be making their selection by [Friday]."

Cut was confirmed
Ironically, Bahamas tourism director general Vincent Vanderpool-Wallace confirmed last month that Fallon had been eliminated in the semifinals, along with Harris Drury Cohen, Ft. Lauderdale, Fla. That left Omnicom Group's Martin-Williams, Minneapolis, and Interpublic Group of Cos.' Mullen, Wenham, Mass., as the finalists.

It is not clear why the Bahamas went back to an agency it had eliminated from the review. Interpublic's Bozell, New York, was the incumbent.

The Caribbean island nation is believed to be looking to change its current tourism slogan, "It Just Keeps Getting Better."

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