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FCB CONSIDERED FOR GM CORPORATE ASSIGNMENT

Account Is With Sibling McCann-Erickson

By Published on .

DETROIT (AdAge.com) -- General Motors Corp. is shopping for corporate advertising ideas among its roster shops and from Interpublic Group Cos.' Foote, Cone & Belding Worldwide, currently without a GM assignment, according to an executive close to the matter.

Interpublic's McCann-Erickson Worldwide, Troy, handles GM's $100 million corporate account.

A GM spokeswoman said GM sometimes consults other Interpublic shops about "pieces of a project."

She declined to identify the agencies being consulted but said the GM corporate assignment is not moving from McCann.

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