FCB's offices in El Segundo, Calif., and Chicago were the incumbents for Mattel's boys and entertainment toys account, which had billings estimated at $50 million. FCB's New York office may continue in the pitch for another part of Mattel's business, the Fisher-Price infant and preschool licensed toys account.
The toy maker, based in El Segundo,
Mattel's roster shops are pitching for the three accounts. Ogilvy remains, along with sibling Y&R Cos., Irvine, Calif. Interpublic's McCann-Erickson Worldwide, San Francisco, is also participating in the review.
News of FCB's decision to withdraw from the pitch was announced to employees of the El Segundo office earlier this week, said an executive familiar with the situation, putting the future of the office in doubt.
A Mattel spokeswoman said a decision on the review is expected at the end of summer.