FCB WINS $20 MILLION IRS ACCOUNT

Future Campaign Will Seek to Encourage E-Filing

By Published on .

NEW YORK (AdAge.com) -- The Internal Revenue Service, Washington, D.C., has awarded its $20 million account to Interpublic Group of Cos.' Foote, Cone & Belding Worldwide, New York, the agency said in a statement.

FCB will be responsible

Related Stories:
17 AGENCIES CHASE $16 MILLION IRS ACCOUNTE
Incumbent Cossette Post Still in Running
IRS SEEKING NEW BIDS, MAY BOOST SPENDING
for multimedia strategic communications and marketing to encourage overall tax compliance and increase electronic filing of returns to meet a 1998 congressional mandate.

The account is renewable up to five years.

FCB bested Grey Global Group's Grey Worldwide, WPP Group's Y&R Advertising, both New York, and Omnicom Group's BBDO Worldwide, Atlanta.

Most Popular